Whenever sponsors decide to end their sponsorship, we mail them a letter, survey and card inviting them to stay in touch. This is an opportunity for them to tell us about their sponsorship experience.
I take this information and enter it into our database, except for any personal information they may share, keeping just the comments about their sponsorship.
It is really amazing, the gamut of comments and stories that come in from all over. Some are very emotional. Read more