By Veronica Batton, Unbound writer/editor
Our logo has evolved with Unbound and now shows people together in a circle, but is there more to it than just that?
Most definitely! Just like the Rorschach test, our logo can be interpreted in many different ways. Read these four other symbols in our logo, which truly show how we are Unbound.
• The cross
At the heart of our logo is a cross made up of human figures. It represents our founding principles and our belief in the dignity of each human person. We honor the individual journeys of faith of all people.
Unbound is rooted in the call to free people from the bonds of poverty, oppression and isolation. We believe that God’s call is a call to freedom in its many forms.
• Walking together
The shapes in the logo can be seen as people, but upon closer observation, shoe prints begin to walk their way into your mind’s eye.
These shoe prints are an important part of our history. Bob Hentzen, our co-founder, completed two walks while he was president: 1. From Kansas City to Guatemala and 2. From Guatemala to Chile, for a total of 12,000 miles.
Bob walked these long distances to show families they are not alone, and that we believe in each and every one of them.
The shoe prints also symbolize the walks families and social workers take each day as they go about their work. By remembering their steps, we remember their struggles and hopes for a better future.
• Colors of the world
Instead of heading to the paint store to get some color samples, we decided to think a bit deeper about the colors we wanted to use in the logo.
We were inspired by textile colors from the areas where we work around the world.
The diverse and colorful figures represent our belief in the dignity of each person and the beauty of all cultures.
• It’s you and me and everyone
Colorful figures (and shoe prints!) make up the logo, but who are the people they represent?
The figures symbolize a variety of people working with Unbound. They represent mothers forming their local groups. Sponsors and sponsored friends forming a relationship. Sponsored youth mentoring younger sponsored children. Families working together to create a better world.
An Unbound world is one where no one feels alone. We believe each person, working in partnership with others, has the power to change the world.
What other symbols did you notice? Leave us a comment below, and let us know what you find!